CELEBRATING J. HILBURN AT CAFÉ ALTRO PARADISO

J. Hilburn
by Karen Alberg Grossman

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J. Hilburn CEO Veeral Rathod was not a fashion person when he created his business model in 2007 but rather a young financial exec who wanted to wear perfectly fitting suits but had trouble finding ones that met his exacting standards. Nine years later, his men’s clothing company has established a thriving business in fine custom clothing (Italian fabrics, produced in Portugal; retail prices open at $700 and average around $1000.) Using a direct sales model that’s not internet-based, the company employs 2700 personal stylists around the country.

At a fabulous press dinner earlier this week (you must try Café Altro Paradiso on Spring Street next time you’re in NYC–it’s amazing!), editors and fashion execs were wined and dined and measured for a custom shirt (now available in washed fabrics for today’s more casual lifestyle). Said Rathod at the dinner, “Ours is a unique approach: rather than a designer vision, we’re focused on each individual’s personal style. We started with dress-up and custom suits; we’re now expanding to include the more casual side of our customers’ lives.”

With a brick and mortar component in the works, J. Hilburn is certainly a company to watch, well poised for future growth.