Global eyewear company Quay Australia has teamed up with Jennifer Lopez and Major League Baseball legend Alex Rodriguez on a new collection. The new Quay x Jennifer Lopez and Alex Rodriguez lines include a full range of men’s and women’s sunglasses, which are now available online.
Quay Australia tapped the celebrity couple to be the face of the brand’s 360 global marketing campaign — the first major campaign the duo has been featured in together. As part of the yearlong partnership, the brand also released a namesake collection inspired by the spirit and style of both Lopez and Rodriguez — a Quay x JLO women’s line and a Quay x AROD men’s line.
For men, the Quay x AROD collection boasts 5 styles in multiple colorways and features laidback style elements with polarized lenses and premium materials for max durability, retailing for $50 to $60 each.
“It was really special to be able to shoot in Miami with Jennifer, she was the one who introduced me to Quay Australia,” said Rodriguez. “I’ve followed the brand for quite some time and love how they are disrupting the eyewear category. I’ve never had a pair of sunglasses that fit so well and the fact that you can get high quality, polarized sunglasses for $50 USD is pretty great.”
“Jennifer Lopez is the ultimate female force, an inspiration for women who dream of doing it all,” added Jodi Bricker, CEO of Quay Australia. “She owns and expresses each diverse side of herself — superstar, businesswoman, mother — and that’s exactly what this brand stands for. The ability to put on your best self each day, whatever that means to you.” Bricker adds, “Partnering with Jennifer and Alex gives us the ultimate ability to bring that magic to our community. They are both genuine fans of the brand, which is so important to Quay. Individually they are powerful; together they are unstoppable.”