century 21 sawgrass mill
by Stephen Garner
century 21 sawgrass mills
Century 21’s new Sawgrass Mills Location

New York-based retailer Century 21 Department Store will open its first location in Florida at Sawgrass Mills on Friday, December 16.

The new store, located at 12801 West Sunrise Blvd in Sunrise, Florida, will feature a value-minded luxury experience for shoppers who will enjoy an expertly merchandised, curated store with wide aisles, high ceilings and luxurious fitting rooms. The 85,000 square-foot store will feature women’s, men’s, shoes, accessories, fine jewelry, children’s, cosmetics (including an in-store MAC Cosmetics) and home departments.

The Florida location will also feature the C21-On-1 Stylist Program, providing guests the opportunity to book a free one-on-one appointment with a fashion stylist. Additionally, C21 has partnered with LXR&Co. to offer guests an exclusive collection of vintage designer handbags, accessories, jewelry & watches.

“Through our many years in this business we’ve been a destination for domestic and international travelers who seek designer brands at incredible values, so naturally Sawgrass Mills was a perfect fit for us,” said Raymond Gindi, co-CEO of Century 21 Department Store. “Our proximity to prime tourism areas like Fort Lauderdale, Miami and Palm Beach will create an opportunity for us to engage with a thriving community of locals and leisure travelers alike.”

In recent years, the company has experienced expanded growth with the opening of three additional stores (Philadelphia, Green Acres and City Point). Additionally, Century 21 Department Store experimented this summer with a pop-up venture in Santa Monica, California in partnership with WithMe, the industry leaders in hi-tech, immersion retail experiences.

In line with their expansion of stores, Century 21 Department Store continues to develop its e-commerce platform and recently launched its first credit card in partnership with Alliance Data’s card services business, knowmoresellmore.com. The partnership features the development of a private label credit card and expanded value proposition that puts the customer experience first, deepening engagement through customized rewards and benefits designed to drive brand loyalty. A key driver of the program will be accelerating the rewards earned through the existing multi-tender C21STATUS rewards program, in which customers are rewarded with exclusive benefits.