Cerruti 1881 releases spring campaign

by Stephen Garner

Cerruti 1881’s latest campaign pursues the contemporary interpretation of the house codes, with dance at the heart of its messaging.

Fitting with the spirit of the spring/summer ‘20 ready-to-wear collection – a blend of street sportswear pieces and chic tailoring inspired of vintage ‘80s Cerruti silhouettes worn with a new attitude, the house has set up a Cerruti dance troop and created a choreography as the backbone of its campaign.

The result is a series of images filled with dynamism and the joy of living, as well as short clips, and videos, shot by French videographer Pascal Moraiz on a swinging jazzy-latino hip hop, that puts you in the mood for move.