by Stephen Garner

Champion Athleticwear continues its retail expansion with its first store in Philadelphia and its fifth U.S. specialty retail store, with other locations in Los Angeles, New York, Boston, and Chicago. The official grand opening of the new store on 1507 Walnut Street will take place on Saturday, March 23.

The 3,040 square-foot space marks Champion’s first two-floor store concept in the U.S. With the entire second floor dedicated to customization, the store will also host monthly in-store activations and events, such as live screen-printing.

At the grand opening, the first 500 customers to shop the store will receive a custom Champion tote with art by Philadelphia’s very own Alloyius Mcilwaine, known for his captivating paintings and murals. Mcilwaine has also designed a limited-edition t-shirt, only available at this location.

“We are excited to come to Philadelphia with a new store that truly celebrates the city and the rich culture that makes it so special,” said David Robertson, director of marketing for Champion. “Philadelphia has a rich tradition in sports, the arts, academics and cuisine, and we look forward to becoming a part of this one-of-a-kind community. The Center City location is the perfect place for our brand to build an impactful connection with the city for years to come as we look to further enrich the community through events and unique products. From vintage Champion Philadelphia sports memorabilia to exclusive Philadelphia pieces, we’re creating an immersive hub of activity that helps us to genuinely connect with our customers beyond our quality Champion products.”