Champion Athleticwear has unveiled its first patent-pending sweatshirt design since 1952 as part of its new “Gamer Collection.”
Specifically designed to address the needs of Esports athletes, casual gamers, and fans everywhere, the new line includes a pullover hoodie, full-zip hoodie, and pants in classic colors such as black and heather gray, allowing for mixing-and-matching. The collection utilizes a modern fleece fabric that is soft and breathable with odor control technology to allow gamers to confidently live in the collection day in and day out. The pants retail for $50, the pullover hoodie for $80, and the full-zip hoodie for $90.
Design features of Champion’s newest patent-pending hoodie in over 50 years include an oversized hood that can be worn over headsets of all sizes to block outside distractions, narrowed sleeves, and a unique rib cuff that will stay put when pushed up onto the forearm. Additionally, the pockets are lined with ultra-warm microfleece to keep hands warm and limber between games. The hoodie offers a kangaroo pocket with zippers to confidently stow phones and a top-loading pocket to hold console controllers. Another zip pocket at the left chest has an internal credit card slot. An interchangeable Velcro patch adorns the right chest and on the left shoulder, allowing gamers to customize their look for any occasion through personal expression with team patches to show affiliation in tournaments.
“As a brand that embraces all sports, we wanted to create an unofficial uniform for gamers that modernizes the classic hoodie and recognizes that they are athletes with distinctive needs for their sport,” said David Robertson, director of global brand marketing at Champion. “Our Reverse Weave patents came about as we were trying to solve the needs of athletes at the time, and we’ve taken the same approach to create a brand-new design for the gamer lifestyle. We are incredibly excited to unveil this new line of hoodies and pants for gamers and Esports athletes.”
“I’ve always loved hoodies, but this the first hoodie I’ve seen that was designed for gamers. It’s unique in a lot of ways from the oversized hood that you can wear with a headset to the oversized pockets, large enough to hold my controller,” added Nate Hill, professional Fortnite player for FaZe Clan. “I’ve never had a customizable hoodie where you can take off and add different style patches for different looks. In addition to the unique features, this hoodie is super comfortable and stylish… I’m of the mind ‘look good play good,’ as a gamer this is a must-have hoodie.”
Further, Champion is partnering with a coalition of influential Esports teams, brands, and influencers including HyperX, Dignitas, VENN, PlayVS, the Esports Awards, and influencers FaZe Pamaj, Nate Hill, and FaZe Blaze to celebrate the new Gamer Collection.
To shop the Gamer Collection, visit champion.com and Champion’s retail stores. The Velcro patch designs are sold separately with select graphics available for a limited time only.