CHAMPION LAUNCHES NEW LICENSING DEAL WITH THE NFL

Champion, the athleticwear brand, is strengthening its connection to sports by securing rights to produce officially licensed apparel for the NFL, adding to its existing portfolio of league partnerships, which include the NHL, MiLB, and PLL.

Champion will debut a drop of exclusive, limited styles for the NFL and NHL at Fanatics Fest NYC 2025 this June 20th-22nd. Fanatics Fest is the world’s largest arena for sports and collectibles that brings together fans and collectors of all ages, renowned athletes, and incredible leagues, teams and brands for an unparalleled celebration of all things sports, collectibles, and pop culture. Champion’s festival activation will showcase exclusive, co-branded fan gear that combines Champion’s iconic heritage with the authentic spirit of each league.  Products will become available nationwide in major retailers, both in stores and online, later this year, with specific distribution varying by league.

“Champion has been synonymous with sports for over a century, and this partnership is a natural evolution of the brand’s commitment to athletes and fans alike,” said Lawrence Berger, co-founder of Ames Watson, the brand’s collegiate and sport partner. “We’re thrilled to collaborate with these powerhouse leagues to deliver premium apparel that fuses performance, heritage, and style.”

Each league’s product assortment will reflect its unique culture, combining Champion’s renowned craftsmanship with team colors, logos, and archival influences. This expansion further solidifies Champion’s position at the intersection of sport and lifestyle, catering to both die-hard supporters and trend-conscious consumers.

“Champion’s enduring legacy in sports has always been rooted in the pursuit of excellence,” said Jarrod Weber, President, Sports and Lifestyle at Authentic Brands Group. “Our partnership with Ames Watson allows us to bring this legacy to life in new and exciting ways, seamlessly blending our craftsmanship with the rich traditions of the NFL and NHL. We are excited to offer fans premium apparel that speaks to their passion for the game while staying true to Champion’s timeless heritage.”