by Stephen Garner

Champion Athleticwear is further expanding its retail presence with its first store in Las Vegas and its sixth U.S. retail specialty store overall, complementing other locations in New York, Los Angeles, Philadelphia, Boston, and Chicago. The official grand opening of the new location at 3200 South Las Vegas Boulevard will take place on Saturday, August 24, giving shoppers, locals and tourists the chance to shop the brand’s signature styles and exclusive Vegas-inspired apparel.

The 1,400 square-foot Champion store is designed to maximize consumer interaction through an experiential shopping space, with opportunity areas to customize apparel to fit their personal style and immerse themselves in the brand. The Vegas store’s modern design brings the brand’s athletic DNA and 100-year heritage to life with vintage catalog and archive imagery, along with reclaimed basketball wood fixtures.

The newest Champion store is located inside Fashion Show Mall, in the heart of the Las Vegas strip, with easy access to the surrounding hotels, casinos, restaurants, and attractions. During the grand opening, the first 500 customers to shop the store will receive a one-of-a-kind canvas tote bag with exclusive art designed by Vegas artist Spen1, a self-taught graphic designer, illustrator, and graffiti artist. From 1:00 – 4:00 p.m., a variety of activities will take place at the store, including free slushies in custom yardstick cups and branded visors. Consumers can take a gamble with a spin-to-win prize wheel to snag a free Vegas t-shirt, customized hoodie sweatshirt, themed patches, and up to 25 percent off their entire purchase.

As Champion’s heritage spans generations, the store provides a nod to the brand’s history while also looking to the future of fashion with reinterpreted iconic products for the on-trend Vegas shopper, customization stations and graffiti wall art.

“We are excited to build upon the consumer demand for Champion with our newest store in Las Vegas,” said David Robertson, director of Champion brand marketing. “We look forward to engaging directly with our consumers through fun events, exclusive products, and on-site customization. Our goal with the Las Vegas store is to offer a shopping experience that exceeds our consumers’ expectations with outstanding products and many opportunities for creativity.”