CHAMPS SPORTS UNVEILS HOMEFIELD CONCEPT
Champs Sports has unveiled its new retail concept — Champs Sports Homefield — opening its first location in Pembroke Pines, Florida. Created as a true home for the modern athlete, the location is the brand’s first iteration of its new Homefield concept and the largest of any Foot Locker, Inc., subsidiary in the world at more than 35,000 square feet.
Champs Sports Homefield will offer specialized services to customers through various experiences, including a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system. Homefield will feature a wide assortment of apparel, sneakers, and equipment for all athletic endeavors from running, training, and yoga, to a wide array of team sports like basketball, football, and baseball, along with nutritional and recovery products to serve modern needs. The store will also serve as a destination for local running enthusiasts, offering over 65 different performance running styles and a try-on treadmill to aid in finding the perfect pair of running shoes. Consumers can find the brands they trust, such as Adidas, New Balance, Nike, Puma, and Under Armour, as well as new brands and product categories including Brooks, HOKA, Gaiam Yoga, Hyperice, and GNC Health & Nutrition. Foot Locker, Inc.-owned brands, Eastbay Performance, CSG, and COZI, will also be available.
In continuing with Champs Sports’ community-driven mission, the store will feature a “Wall of Game,” honoring those in the community who make and have made a positive contribution to local sports. Five honorees will include the head coach of a local softball team, an Olympic gold medalist, two athletic directors, and Tamara James, the former WNBA player who is now mayor of nearby Dania Beach, Florida.
