The current fashion landscape is such that the athleisure market is booming and luxury shoppers don’t bat an eye at spending upwards of $800 on a designer sweatshirt. But when John Elliott launched his label of elevated, well-fitted basics for men back in 2012 — the foundation of which was a slim sweatshirt with zippers up the sides — many thought he was crazy. Flash-forward to today, and his eponymous brand is nominated for the prestigious CFDA Swarovski Award for Menswear and carried in a number of the world’s most respected retailers, including Barneys, Bergdorf Goodman, Steven Alan and Mr. Porter. He’s also become a prominent figure in the menswear space, with editors at Complex, GQ, Hypebeast and the like singing his praises, as well as one rapper-cum-designer in particular (that’d be Kanye West) showing him unwavering support. This may all sound too good to be true for a company that’s barely four years old, but Elliott’s road to success was a rocky one — and required over a decade of heads-down hustling behind the scenes in order to learn the ins and outs of the industry. Read more at Fashionista.