The line-up for the sixth bi-annual presentations of emerging menswear brands at New York Men’s Day (NYMD), produced by Agentry PR and presented by Cadillac, has been released. Scheduled for July 11 at Greenwich Village’s Industria Superstudio, NYMD will commence the beginning of New York Fashion Week: Men’s that will run through July 14.
Each brand will present its spring/summer 2017 collection in its own studio space designed to highlight the label’s identity and inspiration. Taking place simultaneously over two-hour periods, six designers will present in the morning and six in late afternoon.
“We are beyond thrilled to be presenting New York Men’s Day for the 6th consecutive season,” said Erin Hawker, owner and founder of Agentry PR. “To offer a platform for both emerging designers and established brands that brings all of menswear industry together has always been our mission and it is exhilarating to see it succeed. Watching the designers grow and heighten exposure for the new comers are truly a rewarding experience.”
In addition to Cadillac, other sponsors of NYMD include Oribe, which will provide hair services; Black Tie, which will supply make-up products; Johnston & Murphy, which will install an interactive footwear installation on site; as well as American Woolens which will also unveil a collaborative installation.
And, as a preview to the July NYMD presentations, Liberty Fairs will once again offer an exclusive showcase of NYMD designers at its show on Pier 94 in New York City from July 10-12.
“We are excited for our continual collaboration with NYMD as a way for Liberty to show its support for both the industry and for New York Fashion Week: Men’s,” said Sharifa Murdock, partner at Liberty Fairs. “With every season, we find that by showcasing NYMD’s brands in our trade show, designers increase their exposure to press, retailers and important tastemakers who are in New York City during these two exciting weeks of men’s fashion.”