SaraMax Apparel Group, which specializes in the design, merchandising and production of women’s intimate apparel, girl’s underwear, and men’s & boy’s underwear, has signed on to produce these items for Cherokee. The Eastman Footwear Group will design and distribute Cherokee branded men’s and boy’s casual and athletic footwear to mass merchants, eCommerce, department stores and specialty retailers nationwide.
High Point Design will license its men’s women’s and children’s hosiery for Cherokee. Finally, Cudlie Accessories will distribute Cherokee-branded accessories for infants and children to multiple retail tiers, including department stores, mass merchants, e-commerce, and specialty stores.
“We are very excited to announce our second phase of strategic partnerships which will strengthen and grow our U.S. domestic licensee base for our namesake Cherokee brand,” said Henry Stupp, chief executive officer. “These partnerships will allow us to continue to satisfy the consumer demand for the Cherokee brand while supporting further category and distribution expansion in the United States. In addition, we are actively engaged in discussions regarding future partnerships with leading resources for ladies apparel, ladies and girl’s footwear, adult and children’s accessories, home textiles and room décor and expect additional announcements in the near future.”
“As we continue to build our domestic licensee base, we have identified and have begun to onboard new retail partners that will ensure the continued availability of an expanded assortment of Cherokee-branded products for spring 2017. We will be sharing exciting new marketing activations and additional partnership updates throughout the year,” Stupp concluded.