Italian luxury golf and sportswear brand Chervò continues to showcase its latest collection inspired by the magical atmosphere of the “Riviera dei Limoni” with new retailers in the northeast and shop-in-shops around the country. The brand kicked off its northeast expansion with a U.S. Open-centered event at Mr. Sid in Newton, Mass.
The shop-in-shop launch event showcased the current season’s collection with celebrity guest speaker Marty Hackel, AKA Mr. Style, the acclaimed stylist best known for dressing the world’s most celebrated professional golfers. Guests received personalized golf and après-golf styling tips, and media received special customized gift bags with Chervò accessories, including the 40 Clutch, a nod to Chervò’s 40th Anniversary. The brand was also worn at the U.S. Open by PGA Pro Player and Chervò Ambassador, Kurt Kitayama and Korn Ferry Tour Player, Ben Silverman.
Chervò will be showcasing its SS23 collection at trade shows all summer starting with the Society for International Menswear on July 17th, then the Dallas Men’s Show on July 30th, followed by the Chicago Collective from August 7th-9th, and the Cala Men’s Show on August 28th.
Chervò continues to partner with like-minded brands and is looking forward to having more amazing events throughout the year. To learn more about the brand and its collections please visit Chervousa.