by John Russel Jones

The Chicago Collective Men’s show will add 33,000 square feet of permanent show space on the fourth floor of the Merchandise Mart at its August 2024 event in response to growing demand for booth space. The show will continue with the extended hours it instituted last season, opening at noon on Saturday, August 3rd, and running through Tuesday, August 6th.

Danielle Owen, Vice President of Sales, expressed enthusiasm about the expansion, stating, “For the past four years, exhibitors have voiced their desire for additional booth space to enhance their presentations and the overall buyer experience. By introducing additional floor space, we are not only fulfilling the needs of our loyal exhibitors but also creating opportunities to welcome some new and innovative brands into our showcase.”

4th Floor participating brands include:
A Fish Named Fred, Alpha Tauri, Alps & Meters, Altea, Arovescio, Barena Venezia, Belstaff, Berwich, Boglioli, Briglia 1949, Brooks Brothers, Bruun & Stengade, Bugatti, CD Network, Co(eu)rBeau, Colombo, Corneliani, Daniele Fiesoli, Filippo De Laurentis, Fradi, GMF 965, Harden, Harris Wharf Londo, Jacob Cohe, Jerry Key, JLindeberg, K-Way, M5 Showroom,Mallet Footwear, MooRER, Nomad Footwear, Original Madras Trading Company, Parajumpers, Paul&Shark, Pineider, Podium Brands Group, Sand Copenhagen, Sebago, St Barths MC2, Stock Collection, Sunspel, Swims, Tagliatore, Triluxe Showroom, Unimatic Watches, Varsity Headwear, Waterville, and Zanella, with more to come. Check the Collective’s website here for the latest listings.

Bruce Schedler stated, “The new expansion certainly plays nicely with the extension of time. With this new expansion, we anticipate almost 500 world-class exhibitors featuring the finest brands in the world.”

Show dates/hours:

  • Saturday, August 3: 12:00 – 6:00 pm (Preview Day)
  • Sunday, August 4: 8:00 am – 6:00 pm
  • Monday, August 5: 8:00 am – 6:00 pm
  • Tuesday, August 6: 8:00 am – 3:00 pm.

For more information, visit Discounted travel accommodations can be made at