by Stephen Garner
Photo courtesy of Pitti Uomo

The most promising names on the new creative Chinese scene will be showcased in Florence as the Guest Nation special project during June’s Pitti Uomo.

Promoted by the Fondazione Pitti Immagine Discovery in collaboration with Shanghai Fashion Week, 11 designers have been selected to present their collections with a showcase at the Fortezza da Basso – in the location of the Grotte, accompanied by a series of events and special projects.

Designers to be showcased this June are 8on8, Danshan, Ffixxed Studios, Junwei Lin, Percy Lau, Private Policy, Pronounce, Samuel Guì Yang, The Flocks, Staffonly, and Untitlab®.

The project will culminate with a fashion show by Pronounce, the designer brand established by Yushan Li and Jun Zhoi, which will feature deconstructed Converse Jack Purcell shoes on the runway together with the photography exhibition of Leslie Zhang, one of the most acclaimed photographers of Chinese fashion, curated by Dan Cui.

“Guest Nation is one of the leading initiatives of Fondazione Pitti Immagine Discovery for exploring new scenarios in today’s fashion with a high creative coefficient,” said Lapo Cianchi, secretary general of the Fondazione and director of communications and special projects at Pitti Immagine. “China has become one of the most fertile and dynamic territories on a global level for fashion experimentation: that’s why we decided, together with the prestigious partners accompanying us in this project, to present eleven of the most innovative Chinese brands to buyers and the international press. Guest Nation China will be a multifaceted initiative and an experience rich in fashion and art highlights, also thanks to the photographic exhibition of a leading name like Leslie Zhang and the special fashion show by Pronounce, a brand we know for its participations in Florence and for its unmistakable style. And it will be the first catwalk ever for a Chinese brand at Pitti Uomo.”

Pitti Uomo 96 will take place June 11-14 in Florence.