The following is an excerpt from the insight report “China’s Verdict On Men’s Fashion Week S/S 23,” presented by Lefty.io and Jing Daily. From working with Gen Z talents to livestreaming on Chinese social media, the report breaks down the best practices to communicate with Chinese consumers, ranking the brands that generated the most in earned media value. Download your free copy on Jing Daily’s Reports page.
The Menswear Spring/Summer ’23 season was a highly anticipated event in the fashion world, with some of the biggest names in luxury descending upon London, Florence, Milan, and Paris. Swarms of industry professionals and fashion fans flocked to the shows to catch a glimpse of the newest collections and the personalities attending the events. Some of the standout collections came from designer houses such as Prada, Dior, and Louis Vuitton. The season was also marked by a number of up-and-coming designers making a name for themselves on the global stage. Read more at Jing Daily.