by Stephen Garner

To unveil the men’s and women’s spring/summer 2021 collections, Christian Louboutin hosted an immersive digital experience on Friday, October 2nd on the Korea-based gaming application Zepeto.

The digital event marks the debut of ‘Loubi World’ in Zepeto, an interactive space modeled after the designer’s favorite Paris haunts, including a terrace with a virtual view of the City of Lights and the Galerie Véro-Dodat, where he opened his first boutique in 1991. Before being teleported to the world, users, fans, and friends of the house were invited to create and style personalized avatars utilizing augmented reality (AR) technology.

In the Loubi Boutique, a virtual replica of the newly opened store on rue Saint-Honoré in Paris, users were able to customize their looks with new shoes and accessories from the spring/summer ‘21 collection. An advocate of self-expression as a form of creativity, Christian Louboutin ensured that users have free range to be exactly who they like in Loubi World, so players could dress their avatars without the constraint of gender — women are able to try on men’s styles and vice versa.

Avatars also interacted with friends on the Loubi Terrasse, riding a virtual carousel and visiting a quintessentially Parisian café with Eiffel Tower views. They had a chance to take selfies with the designer, and easily share these photos via text or email, or on Instagram, Facebook, Tik Tok, Weibo, and WeChat.

In the Loubi Disco, DJ Zimmer played an upbeat set before singer King Princess’s avatar took the stage for a special performance in 8D audio, an innovative recording technology that allows for more immersive listening.

Loubi World is accessible to all users via the Zepeto app throughout 2021.