Summer is fast approaching. That means one thing: Intelligent e-commerce and retail brands are preparing for the holiday season. Why? Simple. It’s the busiest time of year for shoppers, no matter the deals. But that’s not the only reason. Christmas in July has become an international phenomenon. Brick-and-mortar brands and e-commerce sellers have started to cash in. It’s the first year after a huge uptick in online shopping. The pandemic changed the way people shop forever. More people started shopping online than ever before. Not only that, but people also relied on services like buy online pick up in-store. Read more at Forbes.