Coach introduces “Feel the Wonder,” its holiday campaign featuring superstar Jennifer Lopez, American actress Zoey Deutch (“The Outfit”) and South Korean actor Chan-young Yoon. The campaign, shot and directed by Anton Gottlob, captures the season’s joyful, child-like sense of wonder while spotlighting the house’s Winter 2022 collection. The images capture the Coach Family in larger-than-life scenes that feature the holiday season’s spirit of warmth, joy, and embracing one’s inner child while showcasing the brand’s latest bags and apparel.
Coach also unveiled its first virtual shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house’s mascot, to unlock special prizes. Additionally, visitors will have the opportunity to shop via livestream videos alongside friends and influencers. The virtual store, which is powered by the experiential e-commerce platform Obsess, will feature iconic Coach styles including the Tabby and Rogue, along with a dedicated section for holiday party bags and new giftable items, and a special collection featuring Rexy.