by Stephen Garner

CoachNew York-based accessories company Coach has reopened its expanded boutique at 143 Prince Street in New York City’s SoHo neighborhood.

The redesigned store draws inspiration from the surrounding area’s character and architecture while combining the building’s original details from the 1930s with Coach’s vision of modern luxury. The result is an elevated space that reveals a unique sense of discovery by juxtaposing the past and present.

Designed by Coach’s creative director Stuart Vevers in partnership with William Sofield, designer and president of Studio Sofield, the 3,790-square-foot space fuses authentic architectural elements with the brand’s signature interior features. The windows facing West Broadway have been opened up to reveal more natural light, creating a warm yet contemporary environment. There is a mix of bespoke furniture throughout the boutique along with custom cabinetry and angled steel I-beams with mahogany shelves. The building’s original cast iron columns, exposed brick walls and end grain block flooring further accentuate the welcoming, open layout.

The two-level boutique features a curated selection of men’s and women’s ready-to-wear and accessories as well as seasonal limited-edition pieces. Services include Coach’s made to order Rogue, which allows customers to create a bespoke Rogue bag, selecting from nine points of customization and over one million combinations. Additionally, special monogramming is available with a variety of uniquely Coach stamps – reflecting the brand’s vision of personalization and individuality.