by Stephen Garner

Coach has launched its new C001 Watch collection with a campaign featuring actor and musician Quincy Brown in his debut as the global watch ambassador for the brand.

Shot by photographer Alessandro Simonetti in New York, the campaign features the brand’s new watch collection, which includes six styles in a range of options including rubber straps, stainless steel, and ionic-plated bracelets. All are offered with a unique world time analog-digital movement, removable case-guard, and layered dial with touches of signature Coach colors and patterns.

To celebrate the collection, Coach and Movado Group, which produces the line, made a donation to Feeding America, the nation’s largest domestic hunger-relief organization, working to connect people with food and end hunger—a cause important to both Coach and Brown.

“Quincy is the perfect ambassador to represent this collection,” said Dawn Hurley, vice president of Coach Watches Movado Group. “In addition to being true to himself and his art, passionate, enthusiastic, and an all-around good person who cares about the world we live in, Quincy also embodies what Coach stands for – authentic style.”

“Working with Coach has been a dream because it’s about so much more than the aesthetic,” added Brown. “We’re not only aligned on values—they’ve always allowed me to be the real me. Finding a partnership like that is priceless. I’m so proud to be part of the C001 Watch campaign. In my opinion, time is the most valuable asset in our lives, especially now. We all have the same 24 hours, but it’s what you do with it that genuinely defines who you are.”

The C001 collection is available now exclusively at