Coach has announced that is will debut as the first-ever luxury fashion brand to participate in the historic Macy’s Thanksgiving Day Parade.
Led by Coach’s mascot, the dinosaur named Rexy, the American brand’s float will feature a carnival-style reimagining of New York City titled “Rexy in the City.”
In addition to Coach’s float debut in the 93rd Annual Macy’s Thanksgiving Day Parade, the partnership will also include an exclusive Rexy-themed collection featuring leathergoods, footwear, t-shirts, and accessories, launching November 15th at select Macy’s stores nationwide and macys.com.
Unleashed by Coach creative director Stuart Vevers in 2015, Rexy has appeared in Coach collections ever since, as well as on the runway. Seen on Coach ready-to-wear worn by the global face of Coach menswear Michael B. Jordan, as well as Kate Moss, Selena Gomez, Zoe Kravitz and more, Rexy is the symbol of the house’s playful spirit and courageous attitude.
“Designed and constructed by the artists of Macy’s Parade Studio, Coach’s ‘Rexy in the City’ float is a dazzling marvel of engineering, artistry, and animation that will bring a new level of whimsy to our Parade line-up this year,” said Susan Tercero, executive producer of Macy’s Thanksgiving Day Parade. “On Thanksgiving Day, Rexy, the fearless fashion dino will capture the imagination and hearts of millions as she makes her glittering way down the streets of Manhattan.”
“As an iconic American brand, we are proud for Coach to be the first luxury fashion house to have a float in the 93-year history of the Macy’s Thanksgiving Day Parade,” added Joshua Schulman, chief executive officer and brand president of Coach. “We can think of no better way to kick-off the holiday season than to participate in this great American tradition. This project not only underscores our important partnership with Macy’s, but also speaks to the future of the traditional wholesale business model, evolving from distribution into meaningful brand storytelling.”
“We are excited to see our valued and long-standing partnership with Coach extend to the world-famous line-up of the Macy’s Thanksgiving Day Parade this year,” said Jeff Gennette, chairman and chief executive officer of Macy’s. “As we kick-off the holiday season, the new float and Rexy-themed collection will be a great showcase for the Coach brand and promises to bring a dynamic new element to the Parade and must-have exclusive product to our stores.”
The 93rd Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, November 28th from 9:00 AM – 12:00 PM, in all time zones.