COLE HAAN LAUNCHES GENDER-NEUTRAL SNEAKER
Cole Haan has launched a gender-neutral sneaker, called Generation ZERØGRAND.
Cushioned with Cole Haan’s proprietary Grand technology for comfort and engineered to maximize airflow and support, the Generation ZERØGRAND sneaker with Stitchlite introduces a new modern and minimal silhouette to the line of footwear. Additionally, the outsole helps absorb pavement and provides a restorative spring to your step, while the one-piece tongueless upper design with alternating eyelet lacing system work together to help lock in support.
“More than just an extraordinary silhouette, Generation ZERØGRAND marks a pivotal moment in Cole Haan’s trajectory as a brand,” said David Maddocks, chief marketing officer and GM of business development at Cole Haan. “We worked with young, urban professionals to identify the kind of shoe they want for everyday versatility and mobility as they go about their always-on lifestyles. They identified near weightlessness, outstanding cushioning, style versatility and the modernization of classic lines and craft—we delivered in spades. The Generation ZERØGRAND is a dress shoe, a sneaker, and a casual shoe all at once.”
“More than ever, passionate, young consumers coming into the workforce are searching for footwear that can keep up with them and enhance their lifestyles,” added Scott Patt, chief creative officer at Cole Haan. “These shoes are uniquely crafted to wear weekday through weekend in a way that only Cole Haan can deliver.”
The Generation ZERØGRAND sneaker with Stitchlite, which retails for $120, is now available on ColeHaan.com and at U.S. and select international Cole Haan stores.