COLE HAAN LAUNCHES NEXT GENERATION OF ZERØGRAND
American lifestyle footwear and accessories brand Cole Haan has launched the 2.ZERØGRAND – the next generation of the brand’s celebrated ZERØGRAND technology. Featuring a 360 degree platform design that makes it the most advanced Grand product to date, 2.ZERØGRAND is the marriage of heritage, craftsmanship and functional performance engineering, created for an on-the-go city lifestyle.
Designed to mimic the natural motion of the human foot, each element of the 2.ZERØGRAND promotes flexibility and cushioning, rivaling top-of-the-line running shoes. An anatomically contoured GRAND.ØS energy foam footbed cradles the foot for better weight distribution and cushioning, while airflow channels and moisture-wicking material assist in keeping feet comfortable. Zonal tongue and achilles padding provide an additional buffer, generating ready-to-wear comfort from day one, while also protecting the most important parts of the foot.
“2.ZERØGRAND is an elegantly considered evolution of ZERØGRAND and the phenomenon we created with the introduction of ZERØGRAND two years ago,” said David Maddocks, chief marketing officer and GM of Business Development. “Our Innovation Team sought to give customers a next-generation product that moves with them to meet the demands of their always-on lifestyles. They have delivered in spades.”
To coincide with the launch, the brand as debuted the new “Feel The Future” campaign that features entrepreneurial revolutionaries, sharing their companies’ progress towards a re-imagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes shaving revolutionaries Andy Katz-Mayfield and Jeff Raider of Harry’s and energy revolutionary Danielle Fong of LightSail.
The 2.ZERØGRAND collection is available on www.ColeHaan.com and in U.S. and international Cole Haan stores.