by Stephen Garner

Cole Haan has named Andrew Rudolph as its new senior vice president of North American wholesale sales.

Rudolph joins the performance lifestyle brand from Adidas Group, where he was vice president of wholesale sales USA. He joined Adidas in the UK in 1995 and has held a number of positions for the brand. In his most recent role, Rudolph was responsible for $3 billion in annual net sales in the United States—tripling the business since rising to the post in June of 2015.

“I am delighted to be joining the leadership team at Cole Haan during this time in its history,” said Rudolph. “Cole Haan has reinvented and redefined the dress and casual footwear markets, while successfully entering the outdoor and sports markets. The pace of innovation at Cole Haan is phenomenal—and the brand is poised to capture more share as we consider the combined worlds of work and play going forward.”

“Rudi is an outstanding business executive and a welcome addition to our corporate leadership team,” added Jack Boys, CEO of Cole Haan. “He will lift everyone on the team and impact our long-term global growth agenda directly. In getting to know Rudi, he immediately tapped into the potential of what we have been building at Cole Haan since we acquired the company in 2013. He will be material to accelerating our performance lifestyle initiative—expanding our domestic distribution to include outdoor and sports retailers. He will be a vital leader and partner to our product creation engine as well as our domestic retail and digital businesses.”

Rudolph begins immediately and will be a familiar presence as Cole Haan begins its selling season for spring 2021 imminently.