COLE HAAN TEAMS WITH CATAPULT GROUP TO LAUNCH PERFORMANCE APPAREL
Cole Haan, best known for its footwear brand, has announced a partnership with Catapult Group to expand into the performance apparel category. The initial phase of the agreement will draw from the brand’s historic relationship with golf. Cole Haan’s founder, Eddie Haan, first patented a golf shoe in 1940. The new apparel division will launch for SS 2026 and be headed by Scott Davis, who is coming from the Catapult team. Additionally, following the golf apparel effort, the brand intends to expand into racket sports and performance lifestyle collections.
“Since re-entering the golf footwear category in 2021, we have been focused on a journey to bring well-designed, high-quality performance footwear and apparel to professionals and enthusiasts who live a 24/7 lifestyle—from the back nine to the corner office and everywhere in between,” said Jack Boys, CEO at Cole Haan. “With Scott Davis and the Catapult team as our partners, we have the proven expertise needed to deliver on products at the intersection of style and performance—bringing a uniquely Cole Haan perspective to one of the world’s fastest-growing sports.”
Scott Davis of Catapult Group will serve as President of Cole Haan Golf at Catapult, overseeing global strategy and go-to-market operations. Davis has over 25 years of experience in global fashion, golf, and retail.
“It’s a true honor to operate as President, Cole Haan Golf at Catapult and help steward a brand celebrated for nearly a century of craftsmanship, innovation, and timeless American style,” said Scott Davis. “As a longtime PGA professional, I am deeply proud to bring my experience in the game to this exciting new chapter—introducing a golf apparel collection that merges performance with sophistication and extending the brand’s legacy into the world of golf. This initiative underscores our commitment to meeting the evolving needs of today’s athletes while staying true to the values that have defined Cole Haan for generations.”
The exclusive agreement pairs Cole Haan’s design legacy with Catapult’s best-in-class growth platform spanning product development, production, merchandising, marketing, and sales across the golf and sports marketplaces. The line will introduce sophisticated lifestyle apparel that delivers beyond golf—any place, any time—seamlessly transitioning from work to sport to leisure. Together, the companies will expand Cole Haan’s performance footprint and engage new consumers through premium, versatile products and targeted distribution.
Cole Haan Golf Apparel will be available starting Spring 2026.