COLUMBIA SPORTSWEAR TO LAUNCH NEW PERFORMANCE UNDERWEAR COLLECTION
Delta Galil Industries, Ltd., a global manufacturer and marketer of branded and private label apparel products for men, women and children, today, has entered into an exclusive global licensing agreement to develop, produce and distribute men’s and women’s performance-based underwear collections for Columbia Sportswear through 2018. Delta Galil is also the exclusive global licensee of men’s and women’s socks for Columbia Sportswear.
This new agreement represents a significant expansion into the performance underwear category by Columbia Sportswear, a worldwide leader in active outdoor apparel, footwear, accessories and equipment.
The first performance underwear collections for Columbia Sportswear will launch at the Outdoor Retailer Winter Market Expo in Salt Lake City, Utah, January 7-10, 2016, with early previews beginning mid-December through the end of the year. The collections will be available for fall 2016 at Columbia retail stores, outdoor specialty stores, sport specialty stores and better department stores worldwide.
“We are very pleased to expand our partnership with Columbia Sportswear and provide them with intimate apparel collections that embody the performance, fit, function and style that consumers worldwide associate with the Columbia brand,” said Isaac Dabah, CEO of Delta Galil. “This represents an important growth opportunity for our business, as activewear remains a strong contributor to our overall sales.”
“We are excited to be collaborating with Delta Galil on the development of our performance underwear business,” said Matt Merriman, director of licensing at Columbia Sportswear. “Their design expertise, ability to meet our high quality and performance standards, and strong global reach will be instrumental in expanding our brand into this important new category.”
