Commerce In Chaos: Can Anyone Take On Amazon?

by Stephen Garner

It’s no secret that Amazon has changed the retailing game by selling just about everything imaginable, often at the lowest price, and shipping products with such speed and efficiency that many consumers have simply stopped going to stores. Amazon’s willingness to operate with almost no profit margin makes it virtually impossible for anyone to compete and make money unless they’re selling something entirely different. “Amazon is relentless in taking cost out for the consumer and relentless in that you can find anything you ever want on Amazon,” said Anthony Rodio, chairman of Storefront, a start-up that helps smaller retailers find space for short-term pop-up stores. “Traditional retail still thinks about how to sell inventory in their warehouse, not about what the consumer wants.” Read more at CNBC.