Companies Can’t Ignore Shifting Gender Norms

You’ve probably noticed that the conversation around gender is changing. A drastic reimagining of gender identity is underway, one that will reshape our future. More than 12% of U.S. millennials identify as transgender or gender non-conforming, and a majority believe that gender is a spectrum rather than a man/woman binary. Compared to millennials, Gen Z’s views on gender are even more advanced. In the U.S., 56% know someone who uses a gender neutral pronoun and 59% believe forms should include options other than “man” and “woman.” Globally, 25% of Gen Zers expect to change their gender identity at least once during their lifetime. Companies are starting to realize that this shift is no longer something they can ignore. Read more at Harvard Business Review.