With only two days ’til the fight of the century, UFC Champion Conor McGregor has announced that he has partnered with custom clothing brand David August in creating August McGregor, a new menswear label offering complete modern suiting, sportswear and accessories inspired by McGregor’s iconic style. The diffusion brand is the first ready-to-wear offering by the luxury designer and the first apparel venture by McGregor.
Suiting complete with shirts and accessories will start at $650 retail, with suits ranging from $500–$1,200. Designed and priced to appeal to millennials who follow McGregor’s sartorial style, the premiere collection will consist of a minimum of 10 looks.
“Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks,” said McGregor. “David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created. We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead.”
“In helping our celebrity and athletic clients use fashion as a platform to build their brand, I saw the potential to reach a wider audience for everyone involved,” added David Heil, creative director and CEO for David August. “Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit. I want every guy to experience the same power and confidence as Conor does whenever he’s wearing one of our suits.”
August McGregor’s spring/summer 2018 collection will be available to consumers at AugustMcGregor.com and better department stores in January.