Consumers And Retailers Remain Uncertain In A COVID-19 Reality

With consumer behaviors changing daily due to the COVID-19 pandemic, retailers and direct-to-consumer (DTC) brands are forced to reinvent how they do business. According to Sucharita Kondali, Vice President and Principal Analyst at Forrester, “Consumer confidence in the U.S. economy for the next 12 months is bleak, causing many consumers to buy less overall—both in-store and online.” Bloomberg reported that about half of retailers said their e-commerce traffic has trended downward since mid-February (the period when coronavirus began impacting the U.S.) and research conducted by CommerceNext shows that 64.5% of retailers are not seeing sales shift from stores to e-commerce. Read more at Forbes.