Consumers May Buy Less This Holiday. Could Retailers Actually Make More?

Retailers have been roiled by the COVID-19 pandemic for much of the year, but they may have learned something about how to protect their margins. The lesson has been born of necessity, and hinges on inventory management. Unfortunately, the necessity arises from a bleak environment created by the disease outbreak. Shopping for a while in 2020 seemed secondary, to say the least, as the pandemic continued (even now) to take a toll on lives and livelihoods. When it comes to clothing, especially, few have needed anything new for work or special events because they have been stuck at home. That sent apparel sales plummeting for several months in a row. Read more at Retail Dive.