Continuing its Acquisition Kick, ABG Buys Tretorn

by Christopher Blomquist
Tretorn Nylite model
Tretorn Nylite model

Authentic Brands Group LLC, or ABG, has added yet another brand to its ever-growing stable. The New York-based conglomerate has acquired Swedish sneaker brand Tretorn from Puma.

The terms of the deal, which was completed on Wednesday, were not disclosed.

“With a heritage that spans more than 120 years Tretorn has an inherent and global association with tennis and luxury,” said Jamie Salter, ABG’s chairman and CEO, in a statement.  “Tretorn holds a unique place in the minds and hearts of consumers worldwide­–from performance, to athleisure, to style, Tretorn has made a statement on and off tennis courts for decades.”

The brand’s previous management team, Tretorn Sweden, will now serve as master licensee in Europe and Scandinavia and will continue to develop and supply Tretorn footwear.

ABG says it will focus on Tretorn footwear, outerwear and tennis equipment for North America and Asia, which it identified as markets that are ripe for growth.

Founded by Henry Dunker in 1891, Tretorn in the third brand that ABG has bought of late. In June it acquired Frederick’s of Hollywood and in April it snapped up Jones New York. Other names in its portfolio of 27 brands include Hickey Freeman, Hart Schaffner Marx, Spyder, Airwalk and Vision Streetwear.