by John Russel Jones

Corneliani has launched an extensive expansion strategy in North America that will involve every aspect of its business, from product concept and distribution to cross-channel marketing, and communication operations. The Mantova, Italy-based company has signed an exclusive partnership with Triluxe Apparel Group in the wake of past seasons’ positive performances, and in line with the brand’s current growth.

The agreement with Triluxe activates an integrated business plan leveraging a consistent product offering aligned with the specific tastes and expectations of North American consumers. Light fabrics, innovative materials, comfortable silhouettes, and vibrant colors will be the key codes of a comprehensive city and travel wardrobe driven by Corneliani’s vision of contemporary elegance.

The distribution network has currently 60 points of sale across specialty and department stores. Triluxe will allocate an exclusive, dedicated space in its Manhattan offices for the presentation of the Corneliani collections.

Besides the Spring/Summer 2024 Pre-Collection sales campaign starting mid-May, the brand has already confirmed its participation at the Chicago Collective Men’s Edition 2023 in August with a dedicated booth. Among other investments for this year, Corneliani will also open the doors of its new Gent’s Club centered around Made to Measure, and the Italian lifestyle. The global project will kick off in North America in the second half of the year with the mission of promoting “Made in Italy” excellence through a membership program offering exclusive services, and privileges.

“North America is one of the markets with the highest potential of growth for our brand”, announced Giorgio Brandazza, CEO of Corneliani. “We are confident that the omnichannel strategy conceived for this specific area will ensure a solid, and sustainable penetration for us at a time of enormous opportunities. The collaboration with a valued partner like Triluxe is only the beginning of a broader plan that will soon lead us towards other prominent markets worldwide”.

“We are thrilled to announce such an important alliance,” reported Rian Gardiner, Triluxe co-founding Partner and Vice President. “Corneliani is an emblem of Italian style in the world, and its unparalleled tradition in Sartorial menswear will be a major driver for our common mission. Our expertise and widespread knowledge of the market, along with our teams’ close synergy, will allow us to strengthen the brand’s visibility and expand its product offering and horizons in a very dynamic moment for the luxury sector in North America”.

Corneliani is currently distributed across 750 doors worldwide, including multi-brand retailers, corners, and franchisees, with revenue growth of +40% compared to the previous year.