Jeanswear and casual apparel brand Wrangler has introduced Capitol recording artist Jon Pardi as the new face of the Wrangler Retro collection. The jean and shirt collection features fresh designs, updated fabrics, and a variety of modern fit options for the new cowboy and cowgirl who aren’t afraid to get a little dirt on their boots.
As the exclusive spokesperson for Wrangler Retro, Pardi will appear in the brand’s national television, print, radio and online marketing campaign. The current reigning CMA “New Artist of the Year” has already captured countless fans across America by combining his own traditional country music sound with a modern blend.
“I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” said Pardi. “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel.”
“Jon Pardi has the vintage style, charisma and undeniable musical talent to attract a new and wide audience to the brand,” added Allen Montgomery, vice president and general manager of Wrangler Western. “Plus, his genuine love of the Western lifestyle underscores all the reasons why he is the perfect fit for this collection, and Wrangler Retro is the perfect fit for him.”
The Wrangler Retro collection is sold through Wrangler.com and participating western retailers.