Crisis Management: How Executives Are Handling A Turbulent Time In Retail
Dec 23, 2020
At the start of 2020, retail already faced its fair share of challenges. Then came COVID-19, which caused widespread temporary store closures, furloughs, layoffs, permanent store closures, and bankruptcies, among many other things. It had an overnight impact on retailers’ sales, and executives were left scrambling for how best to sustain their businesses. From supply chain challenges to adjusting marketing campaigns and keeping up with rising online orders, here’s how some brands coped with the pandemic. Read more at Retail Dive.