Crocs has teamed up again with Grammy Award-winning singer Justin Bieber and his Drew House label on their second product collaboration, this time on a lavender-colored clog style shoe.
The new Crocs x Justin Bieber with Drew House Classic Clog 2 – features a lavender take on the Classic Clog, a branded logo fixed to the backstrap, and special appearances from Theodore and other characters from the Drew House community as colorful, oversized Jibbitz charms. The silhouette comes bundled with a pair of Drew House-branded socks.
“Crocs with socks is definitely the move,” said Bieber. “They’re comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
The second Crocs x Justin Bieber with Drew House collaboration follows the duo’s initial launch in October 2020. The first installment sold out around the world and left “Croc Nation” wanting more.
To engage fans during the global launch, Crocs has also partnered with Snapchat for an augmented reality gamification activation that allows consumers to interact with the nostalgic, arcade-style look and feel of the campaign. For a limited time, fans are encouraged to collect as many Classic Clogs, Drew House socks, and Jibbitz charms as they can by tilting their head before the virtual arcade clock stops.
“As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations,” said Heidi Cooley, head of global marketing for Crocs. “From a partnership perspective, Justin’s artistic passion is paired with Crocs’ ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your own shoes…and socks!”
The collaboration bundle will be available in limited quantities on thehouseofdrew.com in the United States and China on March 15th, followed by a global launch beginning on March 16th across select Crocs e-commerce channels in the United States, Europe, and Asia.
The Crocs x Justin Bieber with Drew House Classic Clog 2, which retails for $69.99, will also be sold at select Crocs retail stores.