by Brian Lipton
Michael Dolatowski, Lorenzo Martone, and friend

Menswear brand Cubavera, a key holding within the Perry Ellis International group, has created a new advertising campaign for its fall/winter 2017 line. Shot at The Standard Hotel in Miami, the new campaign direction represents an exciting evocation of “the modern Cuba” for the brand.

The campaign, which features models Andre Costa, Corentin Gruson, and Andre Luis Brunelli wearing authentic Cubavera looks, was styled by Lorenzo Martone to convey a more cosmopolitan, modernized take on Cuban-inspired style. It is scheduled to hit stores in August 2017.

“When people think of a guayabera, the imagery that comes to mind is a bit retro and nostalgic,” commented Martone. “As a brand we decided to refresh that perception, and style the shirts in acompletely modern, layered way that feels totally updated.”