by Stephen Garner

Cult of Individuality celebrated its 10-year anniversary last week with a special presentation in New York.

During the event, the streetwear brand tapped into its musical roots and kicked-off the evening with a set by DJ Nasty and ended with DJ Lord. Cult also partnered with some of the hot new kids on the block with performances by Brytiago, Young Paris, UFO Fev and a special performance by Cult’s creative director – Ron Poisson who performed live with his band Fools For Kings.

Cult’s anniversary collection features a 30-piece line of archived and brand-new pieces that highlight premium denim constructed with exaggerated cuts and washes, as well as outerwear made with luxe fabrics and color waves.

Each of the shirts, flannels and activewear pieces were interchangeable and adorned with zippers and contrasted detailing. Rip and repair construction has traditionally been the brand’s staple and is seen with a mix of old methods with new ideology within the collection.

Developed in 2009 by designer Ron Poisson, Cult of Individuality has forged a reputation with a global audience as the veritable cult leader of denim and the “Jeansmith To The One.” Cult’s designer denim-driven collections aim to unite a social movement of misfits, dreamers, rebels, artists, contrarians, and upstarts under a signature style that is equal parts craftsmanship, cool, and authentic.