by Stephen Garner
Dallas Market Center Trade Mart
Dallas Market Center Trade Mart

Dallas Market Center is moving forward with its upcoming spring/summer 2021 menswear market. The summer edition of the Dallas Men’s Show will now take place August 14-17.

The August trade event, which includes permanent showrooms as well as temporary exhibits, will showcase exhibitors representing top brands as well as retail buyers from leading independent menswear stores reviewing and placing orders for best-sellers and new products. Permanent showrooms will be open August 14-17 while the temporary exhibits will take place August 15-17. Details regarding the rigorous health and safety measures in place are available on the company’s website.

“After careful consideration, we are shifting to new dates to best serve our menswear community,” said Cindy Morris, president and CEO of Dallas Market Center. “Our primary concern is the well-being of our customers, and throughout this pandemic, we have been in close contact with state and local officials as well as our customer community to seek their perspective on business conditions, health and safety measures, and travel concerns. The consensus, made even clearer after states announced their plans to get back to business, is that we should begin ramping up our marketplace in sync with the reopening of retail.”

Added Eva Walsh, EVP of retail development: “We will be reaching out to our loyal menswear brands and buyers as well as others impacted by so many shows canceling or delaying their events until later in the year. We understand that for many men’s retailers their first steps are reopening their doors, restarting their sales, and then making a careful decision about visiting the marketplace. But Dallas has clear advantages that balance good business with good health.”

In addition to new health and safety measures, there are also natural design features of the marketplace that promote minimal contact and social distancing: open parking, large entryways, quick registration in multiple areas, multiple sets of escalators in each building, wide hallways, and showrooms with controlled access to allow for the appropriate distance between customers. The on-site services available at the summer events will be announced soon. All traditional market elements that involve close contact and/or gatherings will be adjusted or removed completely.

Other summer trade events at Dallas Market Center include Total Home & Gift Market, August 19-25; Dallas Western Market, August 25-28; and Dallas Apparel & Accessories Market, August 25-28.


  1. The State of Texas is exploding with the virus. Very ignorant to hold these events this summer. It appears the whole state doesn’t care or understand science.
    I would urge people to stay clear

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