by John Russel Jones

Dallas Market Center and PGA Golf Exhibitions have announced a collaboration that will promote the Dallas Men’s Show and the PGA Buying & Education Summit to attendees of the respective events. Retail buyers registered for The Dallas Men’s Show will be welcomed into the PGA Buying & Education Summit and vice versa. Each show will engage marketing communication to cross-promote the other event. Finally, at The Dallas Men’s Show an on-site activation will promote the Summit, and golf apparel will be featured in the menswear fashion show and reception.

The Dallas Men’s Show takes place July 29th to 31st, 2023, at Dallas Market Center and will feature more than 700 brands of classic and contemporary apparel, accessories, and footwear for leading retailers from coast to coast. The summer edition is anticipated to be the largest in the show’s history.

Golf’s mid-season PGA Buying & Education Summit, July 31st  to Aug. 2nd, is being held for the first time at the new Omni PGA Frisco Resort and PGA Frisco, the new home of the PGA of America.  The event’s new location and format have resulted in more than 120 top and emerging golf brands showcasing the latest trends in apparel, accessory and golf lifestyle products in the sold-out resort exhibit ballrooms.  Participating brands also have been capped for the invitation-only One2One buying appointments. In addition to product sourcing, the packed three-day schedule also features equipment and technology testing, a live fashion show, national-level PGA Education and peer networking during experiential events at the golf-centered entertainment and dining area of the Monument Realty PGA District.

Brands showing at both events include 7 Diamonds, Criquet Shirts, Faherty Brand, Flag & Anthem, Johnston & Murphy, Mizzen + Main, Onward Reserve, and Smathers & Branson.  Exhibitor, event, and registration details for the Dallas Men’s Show are available at DallasMarketCenter.com, and for the PGA Buying & Education Summit at PGABuyingSummit.com.

Above photo by Jopwell.