by John Russel Jones

A record number of new and returning exhibitors will present at the Dallas Men’s Show at the Dallas Market Center from July 27 to 29. Of these, 30% will be new to the show, especially in an expanded golf selection.

The show will include more than 750 brands and take place across several floors of the World Trade Center, including the temps on the 12th floor and permanent men’s showrooms located on the 7th, 14th, and 15th floors. Both temporary and permanent exhibitors will show an expanded selection of golf apparel and accessories, which has grown by more than three hundred percent.

“The summer Men’s Show brings our largest selection of brands that buyers know and love, plus new exhibitors across new categories,” said Cindy Morris, president and CEO of Dallas Market Center. “The vastly expanded selection of outdoor, golf, and lifestyle, along with our PGA Golf Exhibitions collaboration, is sure to delight buyers.”


The 2024 PGA Buying Summit, July 29-31, occurs at the Omni PGA Frisco Resort and PGA Frisco, the Home of the PGA of America. More than 150 top and emerging golf brands meet with the industry’s most influential buyers at the three-day Summit, which features open exhibit ballrooms, opening night reception, nighttime golf activations, and more across the PGA Frisco campus. Retail buyers registered for The Dallas Men’s Show will be welcomed into the PGA Buying Summit and vice versa.

New and notable golf brands on the 12th floor include Waggle Golf, Holderness & Bourne, Lacoste, Mizzen + Main, and Pampeano. Outdoor exhibitors include Cactus Alley Hat Co, Mountain Khakis, Hook & Tackle, Duck Camp, and lifestyle brands Greyson, MPG Sport, and Tasc Performance. Sportswear brands include Wilkes & Riley, Jack Victor, Collars & Co., and Oxford Hounds. Luxury brands include PT Torino, St. Croix, Renaissance, and Olliver Grey Menswear. Accessories will include William Henry, Goorin Bros, Boston Scally, Scojo New York, and Allen Edmonds.

The 7th, 14th, and 15th floor permanent exhibitors will also showcase new and noteworthy brands. On the 15th floor will be AG Jeans, Chubbies, Flag & Anthem, Johnnie-O, RVCA, Southern Tide, and Tommy Bahama. 14th floor brands include Madison Creek Outfitters, Old Gringo, and Scully. On the 7th floor, the men’s brands will be Devil-Dog Dungarees, Fish Hippie, GenTeal Apparel, Hagen, Henri Costa, Reyn Spooner, and True Grit.


Dallas Men’s Show events include the open daily Dallas Men’s Pickleball Club on WTC 12, as well as:

Saturday, July 27

  • Noon – MR Trends at Lunch – Active Duty with John Jones| WTC 12 Atrium

Join Dallas Market Center and MR Magazine for lunch and trends. John Jones, MR Magazine Digital & Fashion Editor, will lead a discussion with top retailers and vendors about the latest trends in active sportswear and how they are revolutionizing menswear. Learn about emerging colors, fabrics, and silhouettes, and get insights on merchandising and integrating these pieces into modern wardrobes.

  • 5:30 p.m. – Pre-fashion Show Party | WTC 1 Atrium

Enjoy music and networking with other Dallas Men’s Show attendees before seeing the latest trending fashion for men walk down the runway.

  • 6:15 p.m. – The Dallas Men’s Show Fashion Show | WTC 1 Atrium

See the latest trends in men’s fashion and accessories walk down the runway and learn where you can find them the next day.

Sunday, July 28

  • Noon – Lunch on the Course: Golf Lifestyle Trends that Transcend the Course and Best Practices to Expand Your Business – in partnership with the PGA Buying Summit | WTC 12 Temps

Join us for “Lunch on the Course,” a dynamic panel where buyers from the golf industry and leading men’s stores share insights on the latest golf lifestyle trends and best practices for expanding your business. Learn how to seamlessly integrate these trends into everyday life and elevate your retail strategy with expert advice from industry leaders.

  • 4 p.m. – Dallas Men’s Show Olympics Watch Party | WTC 12 temps
    Take a break and cheer on your favorite Olympic team with French-inspired cuisine and refreshing beverages.

Hotel Offers

Dallas Market Center partner hotels offer new, lower rates to support buyer travel budgets. Dozens of hotels, many within walking distance of the campus, offer updated rates as low as $139. Rates are valid until 2 weeks prior to Market, based on availability, and are subject to change at any time, so please reach out to Market Travel online or by calling 214-744-7444.


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