by Christopher Blomquist

Luxury sportswear brand Daniel Patrick has named Matthew I. Growney as the Head of Brand, a newly created position. With his six years of brand management experience, Growney will bolster Daniel Patrick’s exposure and awareness within the fashion industry. 

He will be responsible for all brand visibility and will work closely with Creative Director and Founder, Daniel Patrick, to identify high-impact commercial and community opportunities to showcase new collections, retail experiences and greater brand presence at culturally relevant events such as Art Basel, NYFW, PFW, Formula 1, and others. He will also spearhead all future brand partnerships for Daniel Patrick on the heels of the brand’s recent collaborations including Adidas and James Harden. 

L-R: Matthew I. Growney and Daniel Patrick

For the past six years, Growney has run a boutique creative and brand management agency, Thermal Brands, working with lifestyle and luxury brands including Puma, Maison Kitsune, AMI, Rhude, Roopa Pemmaraju, Swarovski, Intel Gaming, No Sesso, Jahnkoy, and Philippe Chow. He will continue to serve as Creative Director and Managing Partner at Thermal Brands. 

“I’m very excited to be working with Matthew Growney as he brings a wealth of experience and knowledge of the industry and the thing that excites me most is that he really gets the vision of the brand and where we want to take things,” said the Creative Director in a statement.

“I’m extremely excited to work with Daniel and Jenny on growing the Daniel Patrick brand into more areas of the modern luxury market,” said Growney. “Daniel Patrick has been telling stories of fashion and sport for several years at the highest level. It is my belief that we can share more of Daniel’s incredible design talents with an even larger taste-driven community globally through new diversified collections and new commercial moments.”

Daniel Patrick was founded in 2012 and is headquartered in Los Angeles where it operates a store at 7969 Melrose Ave. (pictured). It is designed by Australian native and former professional rugby player Daniel Patrick. Nearly ninety percent of its items are manufactured in Los Angeles.