by Stephen Garner

As the NFL season and New York Fashion Week both kickoff, Pepsi is celebrating these cultural moments as part of its season-long “Made for Football Watching” campaign by bringing luxury streetwear and football watching apparel together through a limited-edition capsule collection with legendary Harlem couturier Dapper Dan.

With Pepsi as the Official Soda Beverage Sponsor of NYFW: The Shows and the Official Soft Drink of the NFL, Pepsi and Dapper Dan are taking the football fan apparel game to the next level to ensure fans show up in style, no matter where they’re watching.

The Pepsi x Dapper Dan Football Watching Capsule Collection features bold (and comfortable) luxury gear perfect for football watching with a signature Pepsi x Dapper Dan logo pattern designed by the “father of logo-mania” himself. The collection’s handmade lounger with vegan leather pockets – perfect to hold an ice-cold can of Pepsi or your television remote – hoodie, bucket hat, and collectible Pepsi can are designed to nod to classic football jerseys and keep fans fitted for every touchdown, sack, and fumble this season.

On, September 9th at 10 AM EST, Pepsi and Dapper Dan will drop the capsule on the madeforfootballwatching.com/dapperdan webpage where fans can score items from the collection while supplies last until September 23rd. Capsule items are available to the first 400 eligible consumers that sign up. The first three eligible consumers will receive the custom, one-of-a-kind lounger featured in the capsule collection, handmade in Dapper Dan’s Harlem atelier. As part of the brand’s “Made for Football Watching” gear program that kicked off in August, fans will also have the opportunity to redeem points to enter for the chance to win the full capsule collection from September 12th – 18th and September 26th – October 2rd.

“I’ve been bringing luxury fashion to Harlem for 35 years and let me tell you, you don’t always see a true authentic collaboration come to life the way it did here with Pepsi, and right in time for the football season and New York Fashion Week at that,” said Dapper Dan. “This capsule collection is equally inspired by the Pepsi brand, football fans, and my one-of-a-kind looks. Fashion and football have never come together like this before. Athleisure has a new name on the block, and it’s Pepsi x Dapper Dan.”

“With this year’s NFL season kicking off at the same time as New York Fashion Week: The Shows, we thought it was the perfect opportunity to celebrate the football-watching experience with some fashionable yet comfortable loungewear, perfect for game day on the couch,” added Todd Kaplan, vice president of marketing at Pepsi. “While Pepsi has always had deep roots in pop culture and football, we have never brought it all together like we have with The Pepsi x Dapper Dan Football Watching Capsule Collection. Dapper Dan’s unique style of merging luxury fashion and streetwear is so bold and unapologetic – just like the Pepsi brand – so we thought he was the perfect partner to blend his visionary taste in streetwear with football fandom in the unique way only he can do.”