Daric Ashford Named President Nike Golf

by Harry Sheff

Nike Nike has named 21-year company veteran Daric Ashford president of its Nike Golf business. He starts immediately and reports to Nike VP/GM Global Categories Jayme Martin.

Ashford replaces Cindy Davis, who recently retired after six years at the helm of Nike Golf.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business,” commented Martin in a statement.

Ashford was most recently VP/GM of Nike’s Jordan Brand North America business.