We live in a world where the ownership of a sizeable Instagram following or dubiously-earned renown is enough to qualify you as a bona fide business person. Take Kendall Jenner’s foray into the tequila business, for instance, or the well-known parfumier Billie Eilish and her fragrance lines. So it would be understandable if you mistook David Gandy’s Wellwear brand as a cynical capitalisation on his position as one of the world’s most famous and longstanding male models. Understandable, though quite wrong. Read more at Men’s Health.