Happy Socks David Hasselhoff

David hasselhoff fronts new campaign for happy socks’ first full line of swimwear

by Stephen Garner

Swedish sock and underwear brand Happy Socks is diving into swimwear for spring/summer 2019 with a full collection of men and women’s swim, as well as a selection of distinctive limited-edition summer essentials such as slider sandals and a pool float.

The range includes styles for both men and women in a selection of vibrant signature prints like the pastel sprinkled ‘Big Dot’ motif and party-ready patterns from the upcoming spring/summer 2019 collection.

The men’s swim short includes a supportive mesh lining and a classic elastic waist with drawstrings, offering a relaxed fit during and after swims. Crafted from a fine blend of synthetic fibers to minimize creases and sun bleaching, the style is made to handle summertime wear and tear like a breeze.

Happy Socks’ first-ever summer essentials includes colorful slider sandals in zesty summer shades, a playful pink and blue beach towel, a polka dot covered beach bag and a confetti-coated pool ring; all made for fun in the sun.

To celebrate the launch of the brand’s new full line of swimwear, Happy Socks has tapped acclaimed actor and chart-topping singer David Hasselhoff to front a special campaign. Titled “The Hoff’s Day Off”, the campaign depicts the Swedish lifestyle brand’s playful DNA and Hasselhoff’s eccentric personality.

Happy Socks Swimwear

Renowned for his leading roles in the beloved tv-shows Knight Rider and Baywatch, Hasselhoff now trades in his red lifeguard swim shorts for Happy Socks’ signature bold patterns to play a role tailor-made for him: The Hoff.

Set underneath the blue skies of Los Angeles, California, The Hoff puts his hard-earned summertime skills on full display; operatic vocal cord training, high-kick karate, slip-sliding by the pool in Happy Socks and sandals (something only few can handle), and unleashing a few poses from his picture-perfect arsenal. Captured in a quirky 80s aesthetic, “Hoff’s Day Off” is a seriously fun ride to the carefree heart of summer.

The full Happy Socks swimsuits and swim shorts are $75 and will be available alongside the Summer Essentials collection in Happy Socks’ Concept Stores, online at Happysocks.com, and at selected retailers.

Happy Socks David Hasselhoff