DC Shoes has teamed up with The Andy Warhol Foundation to create a custom footwear and apparel collection celebrating the artistic legacy of the 20th century American artist. The limited DC X WARHOL COLLECTION brings a fresh perspective to Warhol’s ubiquitous works through the lens of DC’s authentic skate heritage.
Warhol is recognized for pioneering the collision of fine art and pop culture. His notoriety was created as much by his physical artworks as by his rich life immersed in NYC creative culture, the studio, the parties, and his celebrity muses.
“We are pleased to work with DC Shoes on this exciting project which uniquely celebrates Warhol as a non-conformist who challenged us to see the world differently. Warhol’s life and work continue to be a beacon for individualists who defy convention making him a natural muse for an organization rooted in skate culture. We are proud that proceeds from this project will generously contribute to the Foundation’s endowment from which it distributes cash grants to advance the visual arts,” says Michael Dayton Hermann, Director of Licensing, Marketing and Sales, The Andy Warhol Foundation.
DC focused on the theme of Collisions as the overarching narrative for its Warhol collaboration. Four distinct capsules — War & Peace, Saints & Sinners, Strength & Fragility, and Life & Death — demonstrate new perspectives as otherwise unrelated works collide.
One of DC’s most recognized team riders, professional skateboarder Evan Smith, is both a long-term fan of Andy Warhol and a fellow son of Pittsburgh, Penna. Smith appears in the campaign imagery to honor Warhol’s legacy while ironically showcasing Andy’s Fragile series against the backdrop of a most un-fragile activity, skateboarding. Those sitting outside the world of skateboarding may be surprised to learn of the close connection; however, art and skateboarding are deeply entwined with a rich history, attracting outliers and provocateurs.