Decoding The Anonymous Designer

Fashion runs on faces. You’ve seen the power of Kardashian names on shapewear. Eponymous brands rule luxury spaces long after their founders’ departure. Celebrity fashion seems to be the holy grail. So what happens when designers are faceless?

A breath of fresh air. Anonymous creators are behind more labels than you may think, beginning with the most legacy and well-known example: Maison Margelia. Wanting to separate the designer’s look and personality from the brand, Margiela prioritizes fashion stand alone since its 1989 beginnings with Martin himself (albeit some minor hiccups along the way). Read more at CR Fashion Book.