Denim and the Shifting Landscape of Fashion in Uncertain Times

The evolution of fashion—from offering comfort and security in 2020 during the uncertain early days of the pandemic to becoming an expression of joy and freedom in 2022 as consumers emerged from lockdown—perfectly illustrates how trends capture the zeitgeist. Denim, with its deep ties to cowboys, James Dean, and counterculture movements, frequently offers a window into the mindset of youth. From its rise as a symbol of teenage rebellion in the ’50s to its role as a canvas for political expression in the ’60s, and later its embrace by ’90s hip-hop culture, denim has consistently been at the forefront of shaping cultural identity. Read more at Sourcing Journal.